Align Technology, makers of the Invisalign clear aligner system, announced last week a new global brand identity and advertising campaign for the Invisalign brand. The company’s first ever global ad campaign debuted yesterday. The $3M ad campaign, “Made to Move,” is designed to target dentists, orthodontists and their customers. It focuses on bringing Align’s digital technology to life with spots for TV, print and online.
The omni-channel approach to the campaign provides both customers and consumers with the insight they need about Invisalign treatment and create a seamless brand experience.
“More than 4 million patients worldwide have chosen a digital approach to moving teeth with Invisalign clear aligners instead of traditional braces,” said Align Technology Chief Marketing Officer, Raphael Pascaud. “Our decision to make an investment in unifying brand communications globally reflects the consistent themes and benefits we see across all customers and potential patients worldwide. As a brand, we are about more than just moving teeth. We are about transforming lives and moving our entire industry forward.”
The campaign kicked off last week in the United States and will follow in Europe and Asia. For more information about the Invisalign system or to find an Invisalign provider in your area, please visit www.invisalign.com.
